To be effective in building a website, you need to do a good job of launching it

There are many things that need to be done before a website goes online, but for some newly established companies, they don’t know where to start. In fact, the preparation work before the website goes online is very important. Only by doing the relevant preparations before going online can the company avoid the troubles that may occur in the website after the website goes online. So what kind of online work does an enterprise need to do if it wants to achieve good results when building a website?

First: basic work

The first is to have a clear direction for the style of building the website, and the second is to make industry keywords on each web page and add the content of each web page, and optimize it appropriately. Anyone who has ever built a website knows that there will be an adaptation period of one or two months before a new website is launched. At this time, you will not be able to find your website when searching in search engines. If the new website has to modify the website style many times or significantly modify or delete the content during this adaptation period, search engines will think that the website is unfriendly and unstable, which will affect normal crawling. Therefore, before the new website goes online, it will Do these basic tasks well.

Second: Determine the keywords

This problem is relatively common. Many companies upload the website to the server after building it. Later, they feel that the website title, keywords, and description are not appropriate, or they directly modify it when they think of more suitable words. Website title keywords cannot be modified frequently, otherwise the snapshot may be reversed or face heavy penalties. If the website title keywords are frequently modified, search engines will consider them unstable, need to be observed, or abnormal. Therefore, the best way is to determine the title, keywords, and description before the website is launched, and it is best not to change it frequently. Even if it is modified, it will take a month or two for search engines to update.

Third: Make good internal links

A very important issue is often overlooked before the website goes online, and that is the internal linking of the website. When I first started building a website, there were many links between internal web pages to ensure the coherence between each web page and to ensure that it could be accessed normally. Because a lot of new news or articles will be uploaded before the website is launched and during operation, and each web page exists independently. Select keywords in the article content and set up internal links appropriately. When customers browse, they can quickly open other web pages related to the current page they are browsing. This can also improve user experience and reduce website bounce rates. Making internal links in advance will help the website content be better accessed by customers, which will also affect website optimization.