From what aspects should the brand brochure for the door, window and home furnishing industry be planned?

The planning of brand brochure design for the doors, windows and home furnishing industry should consider the following aspects: Publicity objectives: Determine what the goal of the brochure is, whether it is to increase brand awareness, increase sales, improve brand image or other goals. Clarifying promotional goals can help formulate promotional strategies and select appropriate promotional content.
 
1. Target audience: Determine who the target audience of the brochure is, whether it is consumers, businesses, designers or other groups of people. Understanding the needs and preferences of your target audience can help determine promotional content and distribution channels.
 

2. Brand positioning: Clarify the brand’s core competitive advantages and unique selling points, as well as the core values that the brand wants to convey. Brand positioning can help determine promotional content and communication methods, giving the brand a unique position in the market.

3. Promotional content: Determine the content of the brochure, including brand introduction, product features, brand stories, successful cases, etc. Promotional content needs to match the brand positioning and target audience, while also being attractive and persuasive.
 
4. Design style: Determine the design style of the brochure, including color, layout, fonts, images, etc. The design style needs to be consistent with the brand image while attracting the attention of the target audience.
 
5. Publicity methods: Determine how the brochure will be disseminated, including printed brochures, electronic brochures, promotional videos, etc. Choose appropriate communication methods based on the characteristics of the target audience and media usage habits.