The main features of brand image album design

Brand image album design should pay attention to layout characteristics; colors and images should be clear and prominent; layout design elements should be included; the text should be appropriately enlarged. For multi-page albums, in order to achieve a unified and overall feeling, attention should be paid to the use of grid structure when arranging; emphasize the relationship of rhythm, retain a certain amount of blank space; keep the relationship of color harmonious and unified as a whole.

The cover of the brand image album design is the first place that customers see, and it is also the place where the company name and company information are displayed. Therefore, in the design of the cover, we usually use the color of the logo as the main color. Of course, we also need to add words to highlight the theme of the product picture collection.

The back cover of the brand image album design is usually simpler, usually showing some simple company information in the middle of the company logo. This not only reflects the theme of the product album production, but also points to the relevant information of the company, giving people a clear and concise feeling. Catalog page design. The catalog is an indispensable part of our brochure. Brand image album design provides a convenient way for readers to browse the content they need. It is also a quick way for us to quickly switch from the catalog page to the internal page when browsing. Its design requires simplicity and beauty.

The company profile page is usually placed in the second or third seal of the brand image album design. Customers can also browse the company profile and culture, and better understand the company while understanding the company's products, thereby increasing customers' trust in the company. Therefore, the design should be unified with the cover, catalog page, content and other styles, preferably slightly different, to play a certain reinforcing role, make it concise, and conform to the overall style of the product album. Inner page design. The inner pages of the enterprise product album have complex contents, large differences between text and pictures, and weak regularity. Attention should be paid to the continuity and integrity of the design.

The consistency of pictures and texts should be considered when designing the brand image album. The layout should emphasize the principle of layout integrity, that is, how to establish internal connections between parts instead of collage on the surface, and how to strengthen the structure and color correlation of various layout elements in the layout. The design of the brand image album design can be said to integrate theoretical knowledge such as color composition, plane composition, visual communication design, advertising design, and design thinking. Of course, knowledge is also a stage for designers to play freely. Only by understanding and mastering the design knowledge of the product album and using scientific and reasonable design concepts can we design an album that objectively reflects the characteristics of the company's spiritual products.