What is the design process of a company's brochure?

How is a company's brochure designed? There are many processes to go through when designing this kind of brochure. The first process is to make a draft. It is possible to sketch the general outline of the brochure and some sections in it directly on paper. Of course, this draft is very rough. Generally, the designer completes the draft. The reason for making this draft is that the designer may have a lot of inspiration during the design process.

Then these inspirations can be presented in the form of a draft, and the process of truly completing the design must enrich the connotation of the draft, and this process is all completed on the computer. Let's introduce the general design and production process of the brochure.

Before designing a company's brochure, a goal must be determined, that is, what is the purpose of this brochure? Some brochures are provided to customers after they are made, and some brochures are made to be exhibited in their own companies. Other brochures may be directly provided to consumers for use. Then, after clarifying the target group, you can design and produce according to the preferences of the target group.

When designing, the various contents in it should be concise and clear, so that people who see it can understand what it means at a glance. There will be various photos in this brochure, so these photos should be prepared in advance. The photos can be taken by yourself or by a special photographer. The quality of the photos must be high, and a reasonable angle should be chosen for the photos. The light must be bright and dark. Such photos can be placed in the brochure for better display. When making a brochure, do not use commercial fonts or free fonts. You should use fonts unique to the company, because using such fonts does not have to bear the consequences of commercial infringement. At the same time, such fonts unique to the company can better show the personality of the company. In the whole process, the reader's feelings when reading this brochure must always be considered, so the content in the brochure must be attractive and must have good readability.

The topic of corporate brochure design is simply discussed here. Different companies consider different issues when making brochures, so it is impossible to answer the entire design process in general. The above is just an introduction to some issues that may be considered when making this brochure.